I helped shape multiple creative initiatives for Sam’s Club, from reimagining their gift card program with fresh, eye-catching designs to developing new Café cup concepts that aligned with the brand’s evolving identity. For their 40th anniversary, I contributed to special-edition creative concepts that honored the brand’s legacy while leaning into a modern feel. Each project was an opportunity to blend storytelling with strategic design enhancing everyday member experiences with thoughtful, brand-forward visuals.